Customer Relationship Management (Briefcase Books Series)
Kristin L. Anderson, Carol J. Kerr
This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.
Thể loại:
Năm:
2001
In lần thứ:
1
Nhà xuát bản:
McGraw-Hill Education
Ngôn ngữ:
english
Trang:
176
ISBN 10:
0071379541
ISBN 13:
9780071379540
File:
MOBI , 464 KB
IPFS:
,
english, 2001
Không download được sách này bởi khiếu nại của đại diện pháp luật