Betriebliche Marktforschung: Mehrwert für Marketing, Steuerung und Strategie
Marco Ottawa, Christian RietzThis book systematically covers relevant aspects of corporate market research. A focus is placed on the added value provided by market research to corporations. Market research studies are presented in detail. The new edition also includes a discussion of market research ethics and big data.
- Presents all relevant aspects of corporate market research
Năm:
2015
In lần thứ:
2nd updated and expanded edition
Nhà xuát bản:
De Gruyter Oldenbourg
Ngôn ngữ:
german
Trang:
345
ISBN 10:
3110425769
ISBN 13:
9783110425765
File:
PDF, 7.22 MB
IPFS:
,
german, 2015
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